Uncategorized

Imagine having the opportunity to participate in 11 weeks of Marketing Seminar Series, where you can learn from so many different areas of marketing. Thanks to Wendy Greenwood, I had the pleasure to immerse myself in this experience. This seminar was informative and an amazing opportunity to open my mind to all aspects of digital …

Marketing Seminar: Career and Opportunities Read More »

Interview with Lia Grimberg, Divisional Vice-President, Customer Marketing for The Bay. Last week we had the amazing opportunity to interview Lia Grimberg. Lia is the Divisional Vice-President, Customer Marketing for The Bay. Lia is a data-driven marketing expert that understands customer needs using customized marketing communications to increase ROI. Close to almost 20 years of …

Using Company’s Data to Win Customer Loyalty Read More »

Interview with Caroline Berryman from York Region This week we had the pleasure to interview Caroline Berryman the Communications Manager of Community Engagement and Marketing for the York Region to discuss marketing in the public section. It was an incredible opportunity to see marketing from a different perspective. For me, with 20 years of working …

Marketing in the Public Sector Read More »